Friday, 30 January 2015

SMART Objectives

It's hard to believe another week has gone! It's actually been quite an eventful one leading up to being a student ambassador tomorrow, hosting potential new students with Alex, Alison and Lukas and talking to them about our experiences thus far.

Monday's Introduction to Sport Management covered Strategy, in particular the setting of objectives within an organisation or department. One needs to bare in mind several factors when setting these objectives though and an easy way to remember some of them is to think of the acronym SMART.

Whether an organisation is brand new or have been in existence for a long time, financial success is one of the main goals for most of them. Therefore, when setting objectives, it need to be specific, measurable, achievable, realistic and time constraint. An example of this is a Football Club wanting to increase its season ticket holders by 10% by the start of the following season.

Not all objectives are aimed at financial gain though. An example may be a leisure centre wanting to introduce a fitness class, aimed at 16-18 year old girls from a specific area, and to have at least 10 of them regularly participate on a weekly basis by the end of the month. The main objective in this example focusses on introducing and developing community participation in leisure activities.

Our task on this subject for the week is to address the theory behind the formulation of objectives by writing a 200 word report which will form part of our essay required for our assignment at the end of the term.

It's proving quite a challenge to fit it all in to 200 words it seems!!

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