Thursday, 26 February 2015

Your90 with Sam Rush

Your90 with DCFC
CEO and fans.
What an incredible experience I had today!! Shortly after arriving, Faye gave me another research task, this time to look at senior membership and what we could do to improve ours. We then went in to a meeting to discuss our Ram Squad membership package and how we could improve on what we offer our junior members in their welcoming pack based on some of the research I've done.

At 6pm I accompanied Faye and DCFC’s CEO, Sam Rush in a fan’s forum called Your 90, where 10 fans were given the opportunity to sit in the boardroom, give feedback on their experience and ask the CEO questions. Not many people get that opportunity and it was brilliant to be involved. Some of the research I did on what other clubs offer in the way of senior membership was discussed and all in all it was an amazing experience!

Thank you DCFC and University of Derby for offering all of us on this course such great opportunities! 

Tuesday, 24 February 2015

Marketing Department – Derby vs Charlton Athletic

Another match day experience for me today but this time from a marketing perspective. Faye Nixon, head of Marketing for DCFC presented me with a list of tasks that needed completing by 6pm, in time for kick-off against Charlton Athletic at 19:45.

Tasks included doing research on what other clubs offer in the way of membership for juniors and writing a report on how we could improve our scheme and what we offer our juniors. Various admin duties had to be completed also including the events team’s schedule and writing out birthday messages which needed to be displayed on the big screen during half time. A simple but yet scary process thinking that if I get it wrong it will be witnessed by 30,000 people!

Alex was also in the Marketing department last week, doing his last today and together we set up the tuck-shop in the family area before joining in the 6pm meeting with the events team. The entire time schedule for music, the big screen display, the entertainment on the field, etc. was read out to the minute and everyone was made aware of exactly what their duties were, which in itself was very interesting.

A great save by Lee Grant as Alex and I watch
proceedings closely from behind the goal.

Our role was a little less stressful as we were given the task to assist Megan with the kids’ tuck-shop until kick-off, before we took our seats right behind the goal on the south stand where I took a great catch after a deflected shot just to discover mud all over my suit! I don’t think I’ve very been that cold at a match before but another enjoyable day. Derby won 2-0 which always helps!

Friday, 20 February 2015

Commercial Department Work placement DCFC – 19th & 20th February 2015

After doing a match day in the commercial department during the Derby vs Forest match, I had an opportunity to experience the work that goes on in building up to a match day on this occasion. The commercial team plays an important role in the success of DCFC as it is up to them to secure sponsorship and sell corporate hospitality.

My day in the office started doing research on what other football clubs have to offer in the way of match day hospitality and how we could improve on our branding. I then looked at social media in particular our twitter feed in order to archive pictures and tweets showing the exposure our sponsors receive and I also took photos of each sponsor displayed on the LED screen outside.

My last task for the day was to replace posters for advertising purposes in all the bathrooms around the stadium. While doing that it occurred to me that strategic planning on where to place certain ones, targeted at a certain clientele should have a bigger impact and is something I’m looking to explore.

All in all my experience in the department under the leadership of Samantha Wilkinson was an enjoyable one and I’m looking forward to being more involved in the future.