After doing a match day in the commercial department during the Derby vs Forest match, I had an opportunity to experience the work that goes on in building up to a match day on this occasion. The commercial team plays an important role in the success of DCFC as it is up to them to secure sponsorship and sell corporate hospitality.
My day in the office started doing research on what other football clubs have to offer in the way of match day hospitality and how we could improve on our branding. I then looked at social media in particular our twitter feed in order to archive pictures and tweets showing the exposure our sponsors receive and I also took photos of each sponsor displayed on the LED screen outside.
My last task for the day was to replace posters for advertising purposes in all the bathrooms around the stadium. While doing that it occurred to me that strategic planning on where to place certain ones, targeted at a certain clientele should have a bigger impact and is something I’m looking to explore.
All in all my experience in the department under the leadership of Samantha Wilkinson was an enjoyable one and I’m looking forward to being more involved in the future.