Friday, 13 November 2015

Research Study




I'm currently busy with a research project for DCFC on the match day experience for the core fan. Besides the findings hopefully benefiting the club, it also forms part of my Advanced Sport Management in Practice module assignment this year. One of the many amazing things about the course is the opportunity of working with so many great organisations being presented to us. Derbyshire County Cricket Club, Derby City Council (Derby Velodrome), Team Derby, Sporting Futures and Derby County Football Club have all opened their doors to us giving us a chance to run a live project through conducting research for them.

I could easily have chosen every single organisation, but unfortunately we could only pick one, having had to design a research proposal for three of them. Having studied some existent literature I felt I could probably be of most benefit to the marketing department of DCFC, looking at what it is that fans feel could improve their match day experience through both a quantitative and qualitative study. Hopefully the club will take the findings on board and together we could improve the experience of going to the iPro even more! If you haven’t done so already and you attend Derby’s home matches, please help us by completing the short survey which might have popped up on this screen or by clicking here or if your mobile device doesn't support it, click here.

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